How To Stand Out In An Oversaturated Industry

Storytime.

Kate decided she was going to become an escort. 

She'd seen a television show called The Secret Diary Of A Call Girl and felt so relatable to the character of Belle, the high class escort in London. 

Kate too was in her twenties, holding down a corporate job and enjoying the swinging single life of pick ups on weekends. But bills are expensive, work was unsatisfying and so was the sex. 

"I should be getting paid for this", a common statement from women who put in more effort in the bedroom than received.

So Kate watched countless movies and documentaries on the subject and decided she'll give this escort thing a go. 

She browsed the internet looking for women that are similar to her. After all if they look the same as Kate, then she can be just as successful right?

Kate booked a photographer, bought some lingerie and practiced her poses to look like the other girls online.

She knocked up some sexy but brief information about herself, made sure her pricing was similar to her peers, then sets her profile live. 

Within minutes the phone is ringing. 

Kate is popular. She's new and exciting. Business is good. 

Three months later the phone runs quiet.

Sound familiar?

If this has happened to you, let me reassure you it is quite normal. 

This is a cyclic pattern whereby clients notice a new girl online and they want to book her as soon as possible. The bookings flood in with this type of clientele and before you know it, things taper off. So what went wrong?

Those who follow never get ahead, or stand out to begin with.

The short answer, you've exhausted the exhilarating rush of "newness". 

If your phone barely rung at all, then you have likely been lost in the crowd. Visibility is key and this is why we are proud to have based Available Angels on a clean platform so every advertiser has the best visibility possible.

Lets look at the clientele types that booked you and then I'll discuss how to get noticed.

Creatures of habit

Men are creatures of habit. They know what they like and rarely deviate from their style and taste. 

The great part about habitual types is reliability. You can expect when you make a great connection with a regular type of client, he will remain on your books, often for years.

Some clients prefer not to maintain a relationship style of becoming a regular. Sure they had a great time with you, but they have not returned. Why?

The Hobbyist

Introducing the hobbyist. This type of clientele is a collector of sorts. They like to try as many different escorts as possible, mostly every time there is a new lady. They are quick to move on.

The Regular

A true creature of habit, this client is our favourite.  

Everyone loves the repeat customer as they count for our bread and butter.

They are the benchmark for your income expectancy and set the tone of budgeting your expenses. 

Regulars can book between once a week to every month or so.

They like you because you have established a connection. They feel comfortable with you and they enjoy seeing you as part of their mental and physical wellbeing of a relationship type and even therapeutic style of companionship. Sometimes a regular just needs his fix and baby you've got that special touch! He adores you!

The Irregular

Don't disregard this fellow. He may not book often but he will book for special occasions. This type of client usually saves up for a special night such as dinner dates and overnights. Rough expectancy of booking is a few times per year.

Don’t get lost in the crowd

Fitting in is something you want to avoid in this industry. I implore you to be who you are because if you don't express that, the client looking for your type of individuality could scroll right passed you.

In today’s escort advertising, there is a huge and often fake/duplicate stacked assortment of escorts on large classified websites. Because of sheer numbers, it’s likely you will share your hair colour, body type, eye colour etc with dozens of others in your city. If you are on pay per boost websites, your ability to be seen is on a ticking time bomb. When hundreds of listings boost above you, your first page listing is now on the next before you know it.

Choosing Available Angels avoids this type of scrambling for visibility, but it’s still advantageous to check your visual impact on our site too.

Images are the starting point, but it is your profile biography that will assist their choice in the final decision to book. Read "How To Write The Perfect Escort Biography" to market to the long-time regulars seeking more than newness or image based profiles.

Let’s take a look at your pictures. 

Avoid looking samey.

Do you share the same poses, lingerie and/or scenery as your fellow advertisers?

The quickest way to find out is to open the home page gallery.  

Stand back from your tablet, desktop or screen to view this page at a distance. Close your eyes then as soon as you open them, who drew your eye?

Its the girl that looks different right? 

Black is classic, white is clean, and men are drawn to red. True as those statements may be, if many escorts are wearing red, a bright yellow or electric blue will strikingly contrast the others.

Find Commonalities And Avoid Them

Repeat the abovementioned eye drawing activity on the state pages and your city gallery.

What similarities can you find?

When everyone is in lingerie, you put on a dress.

Bikinis everywhere? Team yours with little denim shorts and shoot that Daisy Duke butt from behind. Instant girl next door fantasy!

When everyone is lying down, stand up. 

Tits galore? Rock your booty.

Models everywhere, then show off your geek chic, hobbies or even animals you love. Let your pictures tell a story. 

If everyone has a steely power face, show your teeth. Smiles sell! More hits are generated on a clothed smiling face than a naked body. Teeth wins every time.

The bolder the berry, the sweeter the juice

Getting noticed is all about being different.

Humans are naturally designed to seek out the different. 

Men in particular are really good at honing in on targets in crowds. why else do you think they are so good at videogames? The same goes for finding that perfect woman that meets his sexual desire. They know what they want and they can scan a room for it in seconds. This genetic gift stems from our foraging days so that we could find the biggest, brightest, juiciest fruits, seeds and berries. 

Be the berry.